Cross Post: Measuring what matters. It takes time.

Another cross-post to the CASE social media blog. This time I've focused on measuring social media efforts, particularly in terms of what we're measuring and the time and resources that go into truly meaningful measurement. Some excerpts here.

"Having a strategy, complete with goals and associated metrics, behind your social media program is essential. Further, tying that strategy into your overall communication, engagement and institutional initiatives is critical to the internal relevance of your program. If someone at your institution asks "How's our social media program working?" we need to not only have the tools at hand to provide an informed answer, we should have the analysis to back it up and a plan to repeat the parts that have been successful."

Read the full post here: http://bit.ly/dC2EsY

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