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March 09, 2009

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I think that's right on and, frankly, what makes you good at what you do. A good counselor will be able to stay focused on the client's needs while offering connections to talented and trusted colleagues who can manage other elements of the work.

I like this post, Charlie--I offer three categories of service, communications planning, training and content development--but have plenty of clients who keep pushing me to offer soup-to-nuts. I keep a long list of referral vendors handy! Unfortunately, too few folks want us to 'stick to our knitting' and embroider, so to speak, what we do best.

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